Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Telivision sets TVand game consoles to engage with stakeholders.
A component of Digital marketing is Digital Brand Engagement. It applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.
It can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc. Social Media Marketing is a component of digital marketing.
Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to target and track many aspects including their Return on Investment (ROI) more accurately compared to other traditional marketing channels.
In simple words digital marketing as its name signifies is marketing over the internet through various digital devices. Marketing all over the world is getting dependent on digital technology for reaching market segments, conducting market research through web analytics, managing content and so on no matter what industry it is.