Step by Step Guide to Create Linkedin Ads

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LinkedIn Ads is a self-service advertising solution that allows you to create and place ads on prominent pages on the LinkedIn.com website. People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. Control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive.

All you need is a LinkedIn Account and a credit card to get started:

  1. Create an ad – write your ad in minutes using a LinkedIn account
  2. Select a target audience – determine which LinkedIn members should see your ad
  3. Set your budget and bid – set a maximum amount you want to spend and how much you’re willing to pay for clicks or impressions

How will my ads look?

Ads consists of these elements:

  • Headline (up to 25 characters of text)
  • Description (up to 75 characters of text)
  • From: (your name or any company)
  • Image: (50×50 pixel image)
  • URL (website people visit once they click on your ad)
 Example ad:

A text-only version of the ad may be shown in locations such as the top of the LinkedIn.com home page. For tips on how to create effective ads

Where will my ads be shown?

Your ads will be eligible to appear on a variety of prominent pages on the LinkedIn.com website. Your ads may appear in various positions on any or all of the pages listed below:

  • Profile Page (when users view the profile of other LinkedIn members)
  • Home Page (the page that users see when they log in to LinkedIn)
  • Inbox (the page where users see messages and invitations to connect)
  • Search Results Page (the page that results when you search for a member by name)
  • Groups (on pages in LinkedIn Groups)

How much does it cost?

Controlling your costs
You control how much you spend each day by selecting a bid and setting a daily budget, which represents the most that you’re willing to spend each day. You can set your budget as low as $10 or as high as $1,000 or more. You can start and pause your ads at any time.

Pay per click (CPC) or per 1,000 impressions (CPM)
There are two options for how to pay for your ads: Pay per Click (CPC) and Pay per 1,000 Impressions (CPM). Most people choose CPC, which means that you pay when someone clicks on your ad. This payment method allows you to specify a bid – the maximum amount you’re willing to pay for each click (for example, $3.00 per click).

Each click will cost between $2.00 (the minimum cost per click) and your bid.